Your brand needs to maintain a high rate of Facebook engagement to ensure you’re reaching the most people without promoting your posts (or that you’re reaching even more people when you do boost your posts).
The more people “like”, comment, share, and view your posts, the more your posts will appear in their timeline. All you have to do is get their attention once and maintain it forever… Easier said than done, right?
Below are several tips to ensure you’re effectively engaging on Facebook and reaching your audience.
1. Post Updates Regularly
Much to the dismay of bosses everywhere, over 29% of Americans use Facebook during work hours every single day. (That’s more than other social media networks and even Gmail or Yahoo! Mail.)
In fact, Facebook’s highest traffic usually occurs mid-week between 1 to 3 pm which tells us two things — 1) Almost everyone hits that after lunch productivity slump than we think and 2) people are always looking for new content on their newsfeeds.
Posting every hour or so is excessive, but you should give your buyer personas something to entertain (or distract) themselves with every day. They want it.
2. Post Photo in Comments
This is a sneaky trick that you’ve probably seen, but didn’t think about from a social media marketing perspective; commenting with photos.
According to KISSmetrics, photos get 53% more likes, 104% more comments, and 84% more clicks on links than text-based posts. Photos also stick out like a sore thumb (in a good way) in the comments section so try responding to customer posts or even the content of peers to attract more engagement.
3. Use Social Calls-To-Action (CTA)
Even though it might feel uncomfortable to ask for likes, comments, and shares — it works. As long as you’re posting useful information and sharing valuable content, there’s nothing spammy asking your readers to help your content to reach even further.
4. Promote Your Posts
As mentioned above, the organic reach of page posts is now limited. According to Facebook, “of the 1,500+ stories a person might see whenever they log onto Facebook, the newsfeed displays approximately 300.”
Facebook’s post promotion allows you target your audience by a number of different characteristics including:
- Job Title
A more cost-effective strategy, however, is to only target your existing Facebook fans, since they’ve already expressed an interest in your brand. When they subsequently “like,” comment, and share your boosted post, their friends will then see it expanding your total reach.
Need ideas for the types of Facebook posts worth boosting? Check out these 11 ways to boost Facebook engagement provided by Social Media Examiner.